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There are traditional giveaways, and then there are the more unique marketing giveaway ideas. These tend to be incredibly creative, and yet reflective of the overall mission of the organization, business, or individual who is giving them away.
For example, almost any business could feasibly say that pens and pencils are a good giveaway to new or potential customers. Does this mean that these are unique marketing giveaway ideas? No, and instead of keeping it all so simple a business owner might consider how to send a clearer message about their offerings. For example, let's say that you are the owner of a moving company...do you give away magnets, notepads, pens, or key chains? Sure, these will keep your name and contact information in the mind of the recipient, but why not make things a bit more unique? This could mean having tape measures, box cutters, or travel mugs imprinted with your information instead. These are more in tune with what your business does than a fancy pencil, and your customers will really thank you for them in the end!
There are also many unique marketing giveaway ideas that are not all about the mission of the business, and are more geared at providing a client or potential customer with an item that makes them feel valued. Just consider one of the top items given away by a whole range of modern businesses - the USB memory device. This is a remarkably handy item that would allow someone to carry files, images, music, and more inside a device which is often no bigger than a thumb. The protective Case for the item could have your logo and contact information printed across the surface, and this would make it easy to remind clients that you are of benefit to them, and that they are of value to you as well!
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